Exploring the Legacy of Dickies Short Socks in Skate Culture
Intro
When you think about skateboarding culture, the focus often centers on boards, wheels, and trendy shoes. However, one of the unsung heroes in the world of skating is the sock, specifically Dickies short socks. Known for their durability and style, these socks offer skateboarders more than just a stylish appearance—they provide support and comfort that caters to both novices and seasoned pros. In this article, we’ll unpack the distinct features of Dickies short socks and how they’ve carved a niche in skateboarding and everyday wear.
Originally founded in 1922 in Fort Worth, Texas, Dickies has a rich history of producing high-quality workwear. Over the years, their range has expanded, but one of the standout products remains their socks. Made to resist wear and tear, Dickies short socks are often the go-to choice for many in the skateboarding community. With an eye towards both function and flair, these socks are designed to withstand long hours of skating while offering breathability and a comfortable fit.
Whether you’re performing tricks at the local skate park or just enjoying a lazy afternoon, Dickies short socks deliver performance without skimping on style. These socks are versatile enough to seamlessly transition from skating to social outings, perfectly complementing various styles—from loose-fitting shorts to casual jeans. Given their significant role in skate culture, it’s time to delve deeper into the nuances of these socks and how they serve the needs of those who live the skate lifestyle.
Preface to Dickies Short Socks
When it comes to skateboarding, the right gear can mean the difference between shredding the pavement and nursing a sore foot. Dickies short socks are more than just a comfortable accessory; they serve a vital role in enhancing both style and function within the skate culture. They provide that crucial blend of breathability, support, and durability that every skateboarder seeks.
Overview of Dickies as a Brand
Founded in 1922, Dickies has long been a household name synonymous with quality workwear. Renowned for their rugged apparel, their socks have evolved to embody the same spirit of resilience and functionality. Dickies short socks have carved a niche in the skateboarding community, becoming a go-to choice for many due to their superior construction and stylish appearance. By prioritizing comfort without sacrificing on trendiness, these socks have successfully merged practicality with everyday style, making them a must-have for anyone who spends time on a skateboard, whether professionally or as a hobby.
Historical Perspective on Sock Design
The evolution of sock design is a fascinating journey. Initially, socks were more utilitarian—primarily crafted for warmth and protection. Early versions were often made from wool, which was thick and offered decent insulation. As time moved forward, advancements in fabric technology transformed sock functionality. Today, materials used in sock production include high-tech synthetics that not only improve moisture control but also enhance fit and comfort. Dickies has kept pace with these innovations while celebrating traditional design aspects. Their short socks combine classic elements with modern performance features, catering to the demands of today's active lifestyles. By understanding the history of sock design, it's clear that Dickies has not only contributed to this evolution but has also remained relevant by blending tradition with contemporary needs.
Material Composition of Dickies Short Socks
The material composition of Dickies short socks plays a pivotal role in their performance, comfort, and overall appeal to those who wear them. For skateboarders, who typically need reliable gear that can endure both the grind of urban landscapes and the rigors of their dynamic movements, the right sock material can make all the difference. The various fabrics and fibers used in Dickies socks not only dictate how they feel on your feet but also impact their ability to withstand wear and tear, maintain breathability, and manage moisture.
Understanding Sock Fabrics
Knowing the types of fabrics that go into making Dickies short socks is essential. Dickies has consistently prioritized a blend of materials that cater to the needs of both everyday wearers and skate enthusiasts. From cotton to blends integral to sock performance, each fabric has its pros and cons.
- Cotton: Renowned for its softness and comfort; many people gravitate towards it for day-to-day use. It's breathable, allowing air to circulate, which is a necessity on hot sunny days. However, cotton can retain moisture, making it less ideal for rigorous activities unless blended with synthetic fibers.
- Synthetic Fibers: These are often employed alongside cotton to bolster durability and enhance quick-drying qualities. Materials like polyester or nylon add strength and flexibility. Simply put, you want socks that perform as well on concrete as they do on the couch.
Breathability and Durability
When you’re out doing tricks or just skating around with friends, breathability and durability become paramount. No one wants to peel off soggy socks after a lengthy session.
Cotton vs Synthetic Fibers
In the tug of war between cotton and synthetic fibers, each has a critical role to play in the fabric's contribution to optimal sock performance. Cotton provides comfort and softness, making it a go-to option for a more relaxed fit. On the flip side, synthetic fibers siphon off moisture and improve the sock's structure, making them less likely to tear or wear down. Here’s the breakdown of their unique features:
- Cotton
- Synthetic Fibers
- Soft and breathable
- Natural fiber, hypoallergenic
- Disadvantage: Retains moisture, can feel damp after extended use
- Quick-drying and moisture-wicking properties
- Durable and stretchable
- Disadvantage: May not be as breathable as pure cotton in some forms
When you consider these characteristics, a cotton-synthetic blend appears to offer the best of both worlds, combining comfort and performance for skateboarders.
Moisture-Wicking Properties
Moisture-wicking fabric is a game-changer for anyone engaged in active pursuits. It actively pulls sweat away from your skin, keeping your feet dry and comfortable during a long day at the skate park. This functionality is critical, especially for those whose feet may be prone to excessive sweating.
- Key Characteristics: The core advantage lies in its ability to enhance temperature regulation. Rather than merely absorbing moisture like cotton, moisture-wicking materials push it away from your body to the fabric’s outer layer, where it can evaporate.
- Unique Features: This technology comes from the use of specialized fibers and weaves often found in sportswear.
- Advantages: Keeps feet noticeably cooler, reduces friction that can cause blisters, and allows for prolonged wear without discomfort.
- Disadvantages: While they generally provide a better range of movement, some users may find them less soft than pure cotton options.
In summary, the material composition of Dickies short socks, with its balance of cotton and synthetic fibers, combined with moisture-wicking technology, positions them as an excellent choice for not just skateboarders, but for anyone keen on comfort without sacrificing performance. Choosing socks with the right materials truly means making an informed decision that participants in the active lifestyle will appreciate.
"The right sock is not merely an accessory; it is an essential part of your skate gear."
For further reading, you can check sources like Wikipedia or Britannica for a dive deeper into sock technology.
Design Features of Dickies Short Socks
When you take a closer look at Dickies short socks, it’s clear that their design features are not just ornamental. They are functional elements that reflect both performance needs and stylistic preferences of skateboarders and casual wearers alike.
Importance of Design: In the world of socks, small details can make a monumental difference. Performance socks, such as those from Dickies, emphasize cushioning, support, and aesthetic qualities, all meticulously tailored for various footwear and activities. Each of these design features plays a critical role in enhancing the overall user experience, whether one is grinding rails or just strolling around the park.
Cushioning and Support
The cushioning and support provided by Dickies short socks are among their standout features. Given the physical demands faced by skateboarders—like jumping, flipping, and landing—extra padding becomes essential.
Dickies short socks come equipped with strategically placed cushioning, especially in areas prone to impact. This added layer mitigates shock during high-impact actions, offering comfort and reducing fatigue. The support extends beyond mere cushioning; the arch support incorporated within these socks also curtails foot strain, ensuring that your feet feel as fresh at the end of the day as they did at the beginning.
Style Variations
Patterns and Colors
Style is another significant component of Dickies short socks. The socks come in a plethora of patterns and colors. This variety isn’t just for looks; it allows wearers to express their individuality and set their style apart on and off the skateboard.
- Key Characteristics: The myriad of colors, ranging from vibrant hues to the more subdued tones, provides options to fit any outfit.
- Popularity: The trendy patterns—which can often be seen on the feet of street style influencers—add an artistic touch that resonates especially with younger demographics.
- Unique Features: Additionally, patterns can include stripes, checks, or even abstract designs, lending themselves well to customization in outfit choices.
However, the choice of patterns and colors does come with its considerations. Lighter colors may show dirt more easily, meaning extra care is required in maintenance.
Logo Placement
The placement of the Dickies logo on their short socks serves as a testament to brand identity while also contributing to overall design aesthetics.
- Key Characteristics: Typically, the logo appears prominently but tastefully, often on the side or back of the sock, allowing it to act as both a brand mark and a style statement.
- Benefits: The logo enhances brand recognition and connects wearers to the broader Dickies community, which includes a rich culture of skateboarding and streetwear enthusiasts.
- Unique Feature: In some designs, the logo features a retro or stylized rendition that appeals to nostalgia and fashion trends, making it more than just a label.
Though the logo placement can confer a sense of belonging to the wearer, over-branding can sometimes detract from a more minimalistic look preferred by some individuals. Therefore, while choosing socks, it’s essential to consider how logo prominence fits into the overall aesthetic one intends to convey.
Ultimately, the design features of Dickies short socks play an integral role in shaping both their performance and style qualities. By ensuring that comfort and aesthetics go hand-in-hand, Dickies has crafted short socks that are equally functional and fashionable, meeting the demands of skateboarders and style-conscious individuals alike.
Styling Dickies Short Socks
When it comes to the world of fashion and performance, Dickies short socks hold a unique place, especially for skateboarders. They aren't just a foot covering; they are an essential piece of gear in the skate landscape. The way you style your Dickies short socks can make a statement about your personality, while also enhancing comfort and functionality during riding. Understanding the nuances of styling these socks enlightens both casual fans and dedicated skateboarders on how to elevate their looks while ensuring they have the right tools for the job.
Pairing with Skate Footwear
The marriage of Dickies short socks with skate footwear can be likened to a peanut butter and jelly situation—each enhances the other beautifully. When you slide on your favorite pair of skate shoes, the right socks will make a world of difference. Featuring characteristics like cushioning and a snug fit, these socks can help absorb impact while providing essential support.
The choice of height matters too. Short socks fit just right with low-cut skate shoes, staying hidden while allowing for footwear breathability. This is ideal for summer days when you want your feet to cool off. Furthermore, the colors and patterns found in Dickies short socks offer a chance to express personal style against the more industrial look of skate shoes, allowing for a harmonized yet playful appearance.
Integrating into Everyday Fashion
There’s a lot to intertwine when considering how Dickies short socks fit into daily attire and casual settings.
Casual Outfits
Casual outfits shine when Dickies short socks are thoughtfully integrated. A key characteristic of casual wear is its relaxed vibe, perfect for weekend outings or laid-back afternoons. Picture this: a pair of tailored shorts, a simple tee, and on your feet, the undeniable comfort of Dickies short socks peeking from your sneakers.
This choice isn’t just practical—it stands out in its ease. They add a touch of sporty flair while staying functional, ensuring that style doesn’t take a backseat as you conquer the day. A unique feature is that you can push the boundaries by playing with contrasting colors or patterns that not only complement an ensemble but do so with a hint of attitude. However, it’s essential to note that the wrong pairing might lead to a mismatched look, so a bit of color coordination goes a long way.
Athleisure Trends
Athleisure has become more than a trend; it’s a lifestyle. Embracing this style with Dickies short socks illustrates a blend of comfort and fashion that resonates deeply within today’s culture. This hybrid attire allows the wearer to transition smoothly from gym sessions to casual meet-ups without breaking a sweat—literally and figuratively.
Highlighting functionality, the moisture-wicking properties of Dickies short socks make them a solid choice for athleisure. They keep your feet dry during physical activities while still looking chic when paired with joggers and sleek trainers. A unique benefit here is their versatility; you can dress them up or down easily. The only caveat is that layering options in athleisure should be considered, to avoid any potential bulk around the ankles.
The Role of Dickies Short Socks in Skate Culture
Dickies short socks have found their niche within the vibrant and dynamic world of skate culture. These socks are not just a simple accessory; they are a significant part of the skateboarder’s attire, influencing both performance and style. In an environment where personality and personal expression are paramount, the choice of socks can speak volumes about an individual’s skating ethos.
Famous Skateboarders and Their Preferences
When you think of skateboarding, iconic figures naturally come to mind. Consider someone like Tony Hawk, who’s not only a legend but also a trendsetter. Though he’s known for a variety of brands, the affinity of contemporary skateboarders for Dickies short socks is evident in their everyday wear. Young skaters often emulate the looks of their heroes, and with Dickies being prominently featured in skate videos and events, it’s easy to see why these socks are a go-to choice.
Another name that pops up is Chris Joslin. He’s hailed for his flawless style and has been known to rock Dickies socks on serious skate sessions. The comfort and performance aspects play a crucial role in such preferences, with skaters often mentioning how these socks allow for great maneuverability.
Community Influence and Feedback
The feedback from the community surrounding Dickies short socks is overwhelmingly positive. Skaters take to forums such as Reddit or Instagram not just to showcase their skills on the board but also to discuss their gear. Comments on posts often highlight the durability and feel of Dickies socks, with many users noting that they maintain comfort throughout long days at the skatepark.
"It’s like wearing a pillow on your feet, and they don't slip down, which is a huge plus for me while skating hard!" – User from a popular skate forum.
Moreover, the punk ethos of skate culture embraces brands that prioritize quality and style simultaneously, and Dickies certainly fits the bill. Users have shared their experiences balancing aesthetics with functionality, noting that the range of styles from bold colors to classic designs allows for individual expression. This versatility has made Dickies a staple not just in skateboarding but in casual culture as well.
To sum it up, Dickies short socks do more than just provide coverage for your feet; they establish a connection to the skate culture that is both historic and contemporary. As trends evolve, these socks remain rooted in community preference and performance-based feedback, solidifying their role in the world of skateboarding.
Maintenance of Dickies Short Socks
Keeping Dickies short socks in top shape extends their lifespan and maintains comfort. Like any piece of clothing intended for daily wear, proper care is essential to ensure longevity. Socks endure daily wear and tear, especially in activities like skateboarding, where movement is dynamic. Thus, understanding maintenance can enhance both utility and style.
Washing Instructions
Avoiding Wear and Tear
To maximize the durability of Dickies short socks, avoiding wear and tear during washing is crucial. It's easy to toss them in the wash without a second thought, but this can lead to frayed edges or loss of elasticity over time. A gentle wash cycle with cold water is often recommended. This minimizes the impact of agitation, which can be particularly harsh on fabric fibers.
Using a mesh laundry bag can further protect socks from snagging on other items, extending their lifespan significantly.
- Key Characteristic: Cold washing reduces stress on fabric, maintaining its shape.
- Benefit: It can save money on new socks in the long run, as less frequent replacements are needed.
- Unique Feature: Preventing clogging of materials also maintains breathability during wear, a critical quality for any active user.
Overall, gentle washing is a well-considered choice for Dickies socks—better care equals better performance.
Drying Techniques
Drying techniques also play a vital role in the maintenance of Dickies short socks. It's tempting to throw them in the dryer, but high heat can cause shrinkage and affect the elastic quality of the socks. Air drying is the safest route, allowing socks to retain their size and fit.
- Key Characteristic: Air drying helps preserve the material's integrity without the risks associated with heat.
- Benefit: It’s an eco-friendly option, saving energy and reducing your carbon footprint.
- Unique Feature: For those in a hurry, laying socks flat instead of hanging can prevent stretching while still drying them adequately.
By prioritizing air drying, users can maintain the original shape and comfort of their Dickies socks, making this a favored choice.
Storage Recommendations
Proper storage can keep Dickies short socks in prime condition. Storing them in a cool, dry place without prolonged exposure to sunlight is ideal. Sun exposure can fade colors and weaken fibers over time.
- Tips for Storage:
- Roll socks instead of folding; this helps avoid creases and maintains shape.
- Consider a dedicated sock drawer or box to organize pairs, making it easier to find them.
Taking these steps not only boosts the lifespan of your Dickies short socks but also ensures they are fresh and ready for any activity at a moment's notice.
In Summary: Maintenance is key to ensuring that Dickies short socks serve you well for the long haul—proper washing, drying, and storage techniques can dramatically extend their life and performance.
Consumer Opinions on Dickies Short Socks
Consumer opinions play a pivotal role in understanding the market performance and overall reception of Dickies short socks. These socks are not just a commodity; they are integral to many lifestyles, especially within the skateboarding community. When people express their views, whether through expert ratings or user testimonials, they shine a light on the strengths and weaknesses of the product. This section delves into the intricacies of consumer feedback, highlighting how these insights can shape purchasing decisions for skateboarders, parents, and retailers alike.
Expert Reviews and Ratings
Expert reviews often carry the weight of authority. They offer an analytical perspective that can be incredibly useful for consumers seeking to make informed choices. Typically, seasoned reviewers evaluate Dickies short socks based on durability, comfort, style, and performance during activities. Many experts laud the socks for their breathability and moisture-wicking capabilities, essential features for anyone engaged in intense physical activities like skateboarding.
Some key points that expert reviewers repeatedly mention include:
- Quality of Materials: The socks are made from a blend of cotton and synthetic fibers, providing a good balance of comfort and functionality.
- Cushioning: Expert reviews often highlight the cushioning provided in the soles, making them suitable even for extended wear.
- Design Versatility: Various styles and color options make them adaptable for both casual and athletic wear.
In some cases, experts note that while the socks excel in many areas, they may not meet everyone's expectations regarding thickness or warmth in colder conditions. Thus, expert reviews can offer a nuanced view that helps readers contemplate the fit between their specific needs and the product.
User Testimonials
User testimonials provide a grassroots perspective on Dickies short socks. Comments from everyday consumers can be a goldmine for prospective buyers. These insights often reflect real-world experiences that might not be captured in expert reviews.
Many users express satisfaction with the comfort level, particularly when engaged in skateboarding. Some insiders of the skate community mention:
- “They fit like a glove and don’t slip down your ankle while you ride.”
- “I love the thickness; it gives me a nice cushion when I land tricks.”
Conversely, a few users have raised concerns about the longevity of the socks, particularly after several washes. Threads may start to fray, leading to mixed sentiments about their durability over time. That said, most feedback hails the affordability of Dickies short socks, often making them a go-to choice for skateboarders who frequently need to repurchase socks due to wear.
Overall, the feedback from users highlights not only individual preferences but also collective trends in what buyers seek from their sock choices. The combination of expert reviews and user testimonials offers a well-rounded view, enabling consumers to make choices that align with their specific needs, whether they're hitting the skate park or just going out for a casual day.
Where to Purchase Dickies Short Socks
Finding the right place to buy Dickies short socks is key for anyone serious about incorporating quality into their style, especially in the skateboarding world. The approach to purchasing these socks is not just about availability; it’s about understanding where you can find the best selection, pricing, and convenience. With the rise of online shopping and the continued relevance of brick-and-mortar stores, your options have expanded tremendously. Whether you’re a long-time skater or new to the sport, being informed about where to purchase these socks can significantly enhance your experience.
Online Retailers
Shopping online has revolutionized how people find and purchase clothing items, including Dickies short socks. Numerous online retailers allow for easy browsing and often provide detailed product information that can help you make informed choices.
- Amazon offers a variety of Dickies short socks at competitive prices. You'll find assorted styles and colors right at your fingertips. Plus, customer reviews can give you a real insight into the product before you hit 'buy'.
- Zappos is another excellent option known for its wide selection and stellar customer service. They carry different variations of Dickies socks, often with free shipping.
- Dickies' Official Website frequently has the latest designs and exclusive collections. Shopping direct from the source ensures that you are getting authentic products.
- Specialty skate retailers like Skate Warehouse might stock Dickies short socks tailored toward skate culture, giving you options that resonate with the skating community.
These online platforms also provide a range of sales and promotions, which can lead to cost-effective buys. It's important to look out for seasonal deals, as prices may vary throughout the year.
Physical Stores and Availability
While online shopping is increasingly popular, physical stores still play a substantial role in the buying process. They provide the advantage of trying on the socks to ensure fit and comfort, which is vital for a product that must perform under the stresses of skating.
- Department Stores like Macy’s or Target typically carry a selection of Dickies’ socks among other brands. You can often find various colors and styles that can match your outfit on the spot.
- Skate shops that cater specifically to skateboarders, such as Vans, provide not only socks but a full line of gear and apparel. The staff can offer personalized advice based on your skating style and preferences.
- Local convenience stores or lifestyle shops may stock Dickies short socks as well, making them an easy grab if you’re short on time or need a quick replacement.
- Don’t forget about warehouse clubs like Costco or Sam's Club, which sometimes have bulk socks at lower prices, ideal for those who frequently skate.
When venturing into physical stores, it’s advisable to call ahead and confirm the availability of the specific styles and sizes you’re after, as inventory can fluctuate.
Comparative Analysis with Other Sock Brands
When diving into the world of socks, especially for skateboarders, a comparative analysis with other brands offers valuable insights. The goal isn't just to pick a pair that fits but to understand how Dickies short socks hold their own against the competition. Considering elements like comfort, durability, and style allows users to make informed choices tailored to their needs.
Strengths and Weaknesses
Every brand has its unique points, and Dickies is no different. On one hand, Dickies short socks are celebrated for their affordable pricing and reliability. Skate culture demands performance, and these socks deliver, balancing warmth without being suffocating. They excel in areas such as:
- Durability: With a robust construction, these socks can withstand intense sessions at the skate park without running into wear and tear as quickly as some competitors.
- Fit and Comfort: Many users praise the snug fit that keeps the sock in place, which is essential for skateboarding.
Despite the positives, it’s crucial to also acknowledge some downsides. Some users have reported:
- Limited Style Variations: While Dickies embraces simplicity, it may not cater to those looking for more expressive designs or elaborate patterns.
- Breathability Issues: In humid conditions, a few customers found they felt a bit more perspiration compared to premium brands that use cutting-edge fabrics.
Overall, comparing these aspects against brands like Stance or Vans can highlight both strengths and weaknesses. Stance, for instance, tends to offer a wider variety of vibrant patterns while utilizing advanced moisture-wicking technology that some skateboarders might prefer.
Price Point Considerations
Price is often a deciding factor when purchasing socks, especially within the budget-conscious skateboarder segment. Dickies is positioned at an accessible price point, making them appealing to hobbyists who may not want to splurge. For comparison:
- Affordable Options: Dickies short socks generally range between $8 to $15 for a pack, which is competitive when stacked against premium brands which may start from $15 upwards for a single pair.
- Value for Performance: When considering performance, Dickies socks offer a great deal for their price. The durability means they can take a beating and last longer, potentially saving skaters money in the long run.
Of course, it’s essential to consider what you value most in a sock. Some higher-end brands offer specific technologies that cater directly to skate performance, which might justify their higher price tags for serious skaters. The decision ultimately comes down to a balance between budget and desired features.
"Choosing the right sock is like finding the perfect board setup; it’s all about personal preferences and performance needs."
Ending
In summing up the exploration of Dickies short socks, it’s essential to recognize not just their place in the garment roster but their impact in both practical use and cultural significance. First and foremost, these socks are designed for functionality; they offer a blend of comfort and durability that appeals to both skateboarders and everyday users. The moisture-wicking properties keep feet dry during strenuous activity, while added cushioning ensures that wearers experience less fatigue.
A few key elements to highlight include:
- Material Quality: The right mix of cotton and synthetic fibers enhances longevity, catering to a wide range of personal preferences in sock fabric.
- Design Innovation: From colors to patterns, Dickies ensures there's a style that can complement any outfit or personality, whether you are hitting the ramp or running errands.
- Cultural Relevance: Dickies short socks not only fulfill a necessity but also resonate within the skate culture, connecting the brand to a lifestyle that values authenticity and community.
Furthermore, potential buyers should consider several factors before making their purchase. A sock's fit can greatly impact comfort level and performance on a skateboard. When socks slip down, it can be a major distraction, particularly during a trick. Longevity of fabric must also be factored in; higher-quality materials tend to withstand wear better, for example, Dickies synthetic blends resist tearing even during intensive use.
"A good pair of socks can carry you a long way. Be it skating or a casual day out, the right foundation keeps you going."
Ultimately, this deep dive into Dickies short socks reveals that they are much more than just a simple foot covering. They marry style with utility and hold a secure place within the realms of skate culture and beyond, making them a wise choice for anyone looking to invest in quality.
Summary of Key Points
The important points to take away from this article include:
- Dickies short socks are crafted from a blend of quality materials, making them durable for various activities.
- The diverse styles and designs cater to personal taste, from bold colors to subtle patterns, enhancing fashion versatility.
- Their significance in skate culture underscores their role in functional fashion, appealing to both professionals and enthusiasts alike.
Future Trends in Sock Design and Fashion
The future of sock design is poised for exciting developments, particularly as the fashion landscape continues to evolve. In recent years, we have seen notable trends like:
- Sustainable Materials: Eco-conscious consumers are driving brands to explore organic options for fabrics, which could position Dickies for innovation if they choose to adopt such materials in their sock lines.
- Smart Socks: With technology advancing, future socks may integrate features that monitor foot performance or health, which could be a game changer for active individuals.
- Personalized Comfort: Customized sizing and fit could become more common, as consumers demand products that are tailor-made to enhance their personal experiences.
As the landscape of foot fashion evolves, one cannot overlook the potential Dickies has to remain relevant by adapting to these trends while staying true to their brand ethos. Whether staying ahead of the curve with environmental considerations or integrating new technologies, Dickies short socks are likely to keep their footing in the competitive market.
