Exploring Black and White Adidas Forums in Skate Culture
Intro
The world of skateboarding intertwines fashion, functionality, and community. Among the streets filled with art and concrete, the black and white Adidas forums emerge as a point of discussion and debate within the skate culture. These shoes, with their classic style and comfort, have carved a niche for themselves, appearing not just on the feet of skaters but also in the hearts of many enthusiasts. This article aims to explore the essence of these iconic shoes, delving into their impact on skateboarding techniques, the evolving fashion landscape, and the vibrant exchanges happening in online forums.
Skateboarding is more than just a sport; it is a lifestyle closely knitted with personal identity. For many, the choice of footwear, such as the black and white Adidas, transcends mere functionality. It is a sort of badge, portraying not only individual style but also allegiance to the skate culture. Both experienced riders and eager beginners gravitate toward these shoes, marking a commonality that threads through generations of skaters.
In the sections that follow, we’ll look closely at how these shoes influence techniques and tricks, examine essential gear, and highlight the overarching community interaction in forums. It’s a journey through history and current trends, revealing why black and white Adidas remain deeply rooted in the skateboard subculture.
Historical Context of Adidas in Skateboarding
The story of Adidas in skateboarding is as intricate and layered as the culture itself. From its inception, the brand has woven itself into the very fabric of skate culture. Skateboarding is not just a sport; it's an art form, a lifestyle, and a community. Adidas has embraced these facets, contributing significantly to its growth and evolution. This segment will delve into the origins of Adidas footwear, trace its timeline within the skateboarding world, and pinpoint significant cultural milestones that have solidified its presence in streetwear.
Origins of Adidas Footwear
Adidas footwear traces its roots back to the early 20th century, founded by Adolf "Adi" Dassler in 1924. Initially aimed at athletic shoes, the brand quickly made a name for itself with innovations like the use of rubber soles, which made them particularly suited for various sports, including soccer and track and field. However, it wasn't until the mid-20th century that Adidas began to transition into casual wear. The iconic three stripes became synonymous not only with performance but also with style.
Within skate culture, the rise of Adidas began in the 1980s, when skaters started wearing sport shoes due to their grip and durability. The sleek design of Adidas shoes appealed to the aesthetic of skateboarders, who often sought to break away from the rigid molds of traditional athletic wear. This origin story sets the stage for understanding how Adidas became a staple in the skating community.
Adidas and Skateboarding: A Timeline
- 1980s: Skaters begin adopting Adidas shoes, notably the Superstar model, which was popular among various youth subcultures.
- 1998: The introduction of the Adidas Skateboarding division, a dedicated line aimed at the skate community, enhances its reputation.
- 2000s: Collaborations with professional skateboarders emerge, further embedding Adidas into skateboard culture.
- 2010: Release of the "Adidas Skateboarding" marketing campaign, showcasing influencers and skaters, elevating the brand’s authenticity in skating.
- 2020s: Continued partnerships with skate legends and influencers solidify its role as a leader in both fashion and functionality within the skateboarding scene.
This timeline highlights critical interactions and adaptations Adidas made to resonate with the skateboarding audience, marking pivotal moments that shaped its presence in both skate and street culture.
Cultural Milestones for Adidas in Streetwear
Adidas' influence on streetwear cannot be understated. Here are a few key milestones that exhibit this:
- The Superstar: Launched in 1969, its adoption by basketball players later influenced its acceptance in the skate scene.
- Run-D.M.C. Collaboration: In the 1980s, the hip-hop group famously wore Adidas, which blurred the lines between skate culture, hip-hop, and fashion.
- Skate Team Formation: By forming a skate team, Adidas not only showcased talent but also created an identity within the skate community.
- Sustainable Initiatives: More recently, Adidas has emphasized sustainability, engaging a socially conscious generation, echoing skateboarders' desire for authentic representation in culture.
These cultural touchpoints highlight how Adidas has adapted and changed alongside evolving trends, making it relevant not just in skateboarding but in broader streetwear discussions.
The Design Elements of Black and White Adidas
When one navigates through the world of skateboarding, the shoes a skater wears can be an extension of their identity and style. At the heart of this style are the black and white Adidas, which have a distinctive appeal grounded in both functionality and aesthetic. Their designs—not just eye-catching but also practical—play a significant role in the skateboard culture, serving not only as footwear but as a symbol of the lifestyle itself.
Aesthetic Appeal and Simplicity
There’s an undeniable charm in the clean, streamlined look of black and white Adidas. The color combination evokes timelessness while also providing versatility. Skaters appreciate how these shoes can pair well with any outfit, be it baggy jeans or shorts, ensuring that one looks sharp whether at the skate park or just hanging with friends.
The iconic three stripes on the sides are not merely a signature of Adidas; they also add a visual interest to the shoes. This simplicity reflects a minimalist approach that resonates with many in the skate community, allowing one's personality to shine rather than being overshadowed by overly ornate designs. The choice of black and white makes them approachable; in a culture where expression is key, sometimes less truly is more.
Functionality in Skateboarding
Beyond looks, the functionality of black and white Adidas plays a crucial role in their popularity among skaters. These shoes are not just designed for aesthetic appeal; they are crafted with skateboarding in mind. The materials often used provide a sturdy yet flexible fit, supporting the foot during various tricks and maneuvers.
Adidas employs technology that ensures effective grip—a vital factor for any skateboarder. This grip allows for better control of the board, enabling skaters to execute tricks with confidence. Even the cushioning in these shoes is optimized to absorb impacts when landing, which is essential for protecting the feet during high-impact landings.
Additionally, the durable construction helps them withstand the wear and tear that comes from grinding on rails or rough surfaces. For a skateboarder, a reliable pair of shoes means the difference between a smooth session and a frustrating one.
Iconic Models and Collaborations
The legacy of black and white Adidas is not just found in their color schemes; it’s also in the models that have stood the test of time. The Adidas Samba, for instance, became synonymous with both soccer and skate culture, evolving from its traditional roots into a favored choice among skaters. Similarly, the Adidas Stan Smith—initially a tennis shoe—has transitioned into a staple on skateboards, proving just how adaptable these designs can be.
Moreover, collaborations have further cemented the shoes’ status in skating. Partnerships with popular skaters or streetwear brands lead to unique iterations that speak to the community’s taste. These special editions often align with specific art styles or cultural references, making them collector’s items for both skate enthusiasts and fashion-forward individuals alike.
User Interactions on Online Forums
Online forums have sprouted as crucial hubs for skateboarders and enthusiasts, serving as platforms for sharing insights and experiences. Within the domain of black and white Adidas, these forums not only celebrate the footwear but also foster a rich community that thrives on interaction. The importance of user interactions in these forums lies in their power to bridge gaps between individuals, allowing for the exchange of knowledge, techniques, and personal narratives surrounding skate culture.
Forums act as a melting pot for various voices, where skateboarders of all levels from seasoned pros to enthusiastic newcomers congregate to discuss their passion for skating and footwear. Such interactions create a sense of belonging, making members feel they are part of something bigger. The benefits are vast, from gathering firsthand reviews to engaging in discussions that help shape personal preferences about buying or using black and white Adidas.
Moreover, the informal environment encourages sharing tips and tricks, whether it is about mastering a new trick or styling outfits. The conversations, often spiced with local colloquialisms, help paint a vivid picture of skateboarding life, making it much more relatable.
"For many, these online spaces are the go-to source when looking for the latest trends in style and functionality for their next board session."
Unlike traditional marketing channels, discussions here are often more honest and direct, as users are less prone to sugar-coating their opinions. This transparency is vital for potential buyers, who rely on fellow skaters' true experiences rather than curated advertisements that may not tell the whole story.
In essence, user interactions within Adidas forums not only cultivate a sense of identity but enhance the skateboard community by sharing knowledge that extends beyond mere fashion to embrace the sport's lifestyle and cultural nuances.
Community Dynamics within Adidas Forums
Delving into the dynamics of community interactions reveals a web of collaborations and friendships formed over mutual interests. Each forum member brings unique perspectives shaped by personal experiences and regional influences. The interactions often lead to forging partnerships for local skating events, sponsoring lesser-known skaters, or even collaborative designs that resonate with the skating crowd. This creates a nourishing atmosphere wherein knowledge is freely exchanged, and creativity is celebrated.
As discourse flows, members find that their opinions on Adidas products often align closely, prompting discussions around durability, style choices, and overall performance. By hearing from others about which shoe performs best for tricks or which colorway pops in skate competitions, the users become more informed and confident in their decisions.
Exchanging Experiences and Reviews
Within the bounds of online forums, the exchange of experiences serves as the backbone of community knowledge. Users frequently share reviews about their purchase experiences, commenting on aspects like comfort, grip, and how these specific Adidas models hold up over time under daily wear during tricks.
A few notable discussion topics could include:
- Footwear Comfort: Feedback on how the shoes feel after prolonged skating sessions.
- Durability Assessments: Insights on how different black and white Adidas models withstand wear and tear.
- Style Preferences: Users can spot who’s rocking the latest releases.
Such diverse commentary allows newcomers to cut through the clutter of marketing jargon and get to the heart of what truly matters in skate footwear. Moreover, it can often lead to insightful comparisons that highlight the nuances between various Adidas models that a casual buyer might miss altogether.
Advice on Maintenance and Care
Maintaining one's skate shoes is as pivotal as the tricks themselves. In forums, seasoned skaters often share invaluable tips on prolonging the life of black and white Adidas. This advice commonly covers:
- Cleaning Techniques: Tricks for keeping the white parts pristine, including recommended cleaning supplies or homemade mixtures.
- Storage Suggestions: Recommendations for preventing damage when not in use.
- Sole Maintenance: Tips on checking for wear and how to remedy slippage before it becomes a problem.
The discussions not only reinforce sentiments about the importance of care but also encourage a mindset of responsibility towards one's equipment. By sharing methods that have worked for them, users help each other avoid the pitfalls of neglect and frivolous expenditure on replacements.
Engaging in such exchanges enriches the community. It strengthens members' senses of responsibility and pride in their gear while underscoring that every small act, from cleaning to careful handling, contributes to a vibrant skating culture rooted in respect for one's equipment.
The Impact of Black and White Adidas on Skateboarding Techniques
The impact that black and white Adidas shoes have on skateboarding techniques is profound and multifaceted. These shoes, celebrated for their style and functionality, play a crucial role in shaping how skateboarders perform. From comfort to grip and even the aesthetic that influences a skateboarder's persona, the right footwear facilitates movement and can boost confidence on the board.
Footwear Influence on Performance
When it comes to performance, the relationship between a skateboarder’s footwear and their ability to execute tricks cannot be overstated. Black and white Adidas shoes often come equipped with features that enhance a skater’s performance. A snug fit, for instance, ensures that the foot remains securely in the shoe, allowing for precise control during tricks. The cushioning typically found in Adidas models helps absorb impact, reducing the risk of injury during high jumps or hard landings. In skateboarding, where every flick and flip counts, having that extra bit of padding can make all the difference.
Moreover, the rubber soles provide excellent traction, essential for maintaining grip on the skateboard deck during complex maneuvers. Unlike traditional sneakers, these specially designed shoes typically feature patterns that channel away dirt and provide a solid grip—keeping skateboarders stable and secure.
Skateboarder Testimonials
Real-life experiences from skateboarders help paint a vivid picture of how black and white Adidas have influenced not only performance but also personal style and confidence. For instance, a well-known street skater might share:
"Switching to black and white Adidas was a game changer. The grip was so much better than my old shoes, it felt like I was one with my board. I could land tricks without even thinking about it."
This sentiment is echoed across numerous testimonials found on platforms like Reddit and skateboarding forums, where skaters share their journeys. Many praise the footwear's ability to blend seamlessly with various skate styles, from vert to street skating, granting them the confidence to push their limits.
Analyzing Footwear in Action
Understanding how black and white Adidas shoes perform in real-life skating scenarios offers deep insight into their value. A simple observation of videos or live events reveals that the shoes not only act as crucial tools for performance but also as style statements.
While watching a skater land a trick, one can often see the lightweight construction of these shoes allowing for quick foot movements without the fatigue that heavier footwear might cause. Skaters tend to gravitate towards shoes that don’t weigh them down, and this is where Adidas shines. Footage from competitions and skate parks often showcases the shoes in action, highlighting their flexibility and responsiveness during difficult tricks.
Closure
In essence, black and white Adidas have become more than just a fashion statement in the skateboarding community. They are an integral element that influences performance and fosters a sense of identity among skateboarders. As styles and trends evolve, it’s evident that these shoes will continue to leave their mark on skateboarding techniques and the culture that surrounds them.
Black and White Adidas in Streetwear Culture
The impact of black and white Adidas in streetwear culture cannot be understated. This iconic footwear has a way of transcending its primary purpose—just being a skate shoe. Instead, it has morphed into a symbol of self-identity, forming a fundamental cornerstone of contemporary street fashion. The simplicity of the colors contributes to versatility, making these shoes an easy match with various outfits, from skateboards to casual attire. To fully appreciate this significance, let’s dive into some specific aspects of how these shoes have integrated into everyday life, influenced fashion trends, and the effect of influencers in this dynamic culture.
Integration into Everyday Fashion
Black and white Adidas shoes aren’t just for skaters. They have become a fixture in everyday wardrobes. People from different walks of life wear them for their comfort, style, and connection to the urban aesthetic. For instance, wearing black and white Adidas with joggers creates a chic yet laid-back look, suitable for a day out in town or a laid-back gathering with friends. These shoes flexibly fit various styles, whether paired with cargo pants or a sundress. Here are a few scenarios that highlight their integration:
- Casual Outings: Pairing with jeans, a graphic tee, and a bomber jacket can deliver a smart casual vibe.
- Athleisure: The merging of athletic apparel with casual wear fits right in with the black and white aesthetic, providing a seamless look for gym-goers and couch potatoes alike.
- Street Style: Fashionistas often dress up their black and white Adidas with oversized shirts or skirts, creating a harmonious blend of elegance and ease.
It’s interesting to note how often these shoes pop up in film, music videos, and street photography portraying everyday people as intermediaries in the fashion narrative.
Influence on Fashion Trends
When it comes to trends, black and white Adidas are at the forefront of streetwear discussions. They have an uncanny ability to set and follow trends simultaneously. Think about the wave of 90s nostalgia that has made a comeback in recent years. The resurgence of old-school styles has brought these shoes back into the spotlight, influencing not only sneaker culture but also the broader fashion narrative. The shoes have also inspired countless artists, designers, and brands when developing their collections.
Consider the following trends influenced by black and white Adidas:
- Sneaker Culture: The emphasis on sneakerheads and collecting shoes has taken a life of its own, with black and white models as staples in collections.
- Collaborations: Adidas often teams with designers and celebrities to create limited editions, driving consumer interest and reinforcing the brand’s position in the fashion ecosystem.
- Functional Aesthetics: The push for functionality without sacrificing style feeds directly into the narrative of these shoes, proving that you can be comfortable without compromising on looks.
The Role of Influencers and Ambassadors
In the age of social media, influencers play a vital role in perpetuating trends in streetwear. Black and white Adidas shoes have garnered attention from various influencers—ranging from high-profile celebrities to underground urban fashion icons. This diversity helps ensure that the shoes resonate with a wide audience.
Social media platforms like Instagram and TikTok have become crucial avenues where influencers showcase their various styles. Pictures of influencers showcasing their black and white Adidas often encourage their followers to recreate similar looks, effectively making the shoes a trendy item. Some notable examples include:
- Celebrity Endorsements: Stars like Pharrell Williams and Beyoncé often wear these shoes, drawing attention from countless fans and enthusiasts.
- Micro-Influencers: Everyday users on Instagram with smaller followings contribute to the shoes' relatability as they often mix them with thrift store finds or DIY pieces, portraying an authentic connection to fashion.
👉 "Consumer behavior shifts through favorable influencer interactions, making the black and white Adidas not just a product, but a lifestyle choice."
Through these influencers, black and white Adidas continue to evolve, with streetwear culture reflecting a rich tapestry of creativity and self-expression.
This interaction between footwear and fashion forms a compelling narrative that speaks to the heart of skate culture and its intersection with street art and urban identity.
Sustainability and Ethical Considerations
Sustainability and ethical practices have grown increasingly significant in today's consumer landscape, particularly within the skateboarding community. As skateboarders become more aware of their environmental footprint, brands like Adidas take on a crucial role in shaping the future of footwear. This section will explore how Adidas approaches sustainability, the response from consumers, and how it compares with competitors in an ever-evolving market.
Adidas' Commitment to Sustainable Practices
Adidas has positioned itself as a frontrunner in adopting sustainable practices within the footwear industry. The company's initiatives include developing shoes using recycled materials, such as plastic waste fetched from oceans and landfills. For instance, their Parley for the Oceans partnership is a standout effort, transforming discarded ocean plastics into performance footwear. This not only minimizes waste but also physicalizes a commitment to cleaner oceans and the health of our planet.
Moreover, Adidas has introduced various programs focusing on reducing carbon emissions throughout production. Their "End Plastic Waste" campaign underscores an ambition to utilize more environmentally friendly materials, aiming for a significant percentage of their products to be made with recycled content by 2024. This dedication speaks to a broader movement within the skate community, where skaters are increasingly valuing sustainability alongside performance.
Consumer Response to Sustainability Initiatives
The reception to Adidas' sustainability efforts illustrates a shift in consumer expectations. More skateboarders today prefer brands that share their values on environmental issues. According to a recent survey, nearly 70% of consumers within the skate community actively consider a brand's sustainability when making purchases, making eco-friendliness a crucial aspect of their buying decisions.
Engaging in discussions on skate forums and social media, many users express praise for Adidas’ commitment to sustainability. Users comment on how they appreciate knowing that their purchases contribute to environmental causes.
"I used to care less about where my shoes came from, but now, every time I put on my Adidas, I feel like I'm doing my part," says one avid skateboarder on Reddit.
This kind of sentiment among the community creates a bond not only between the brand and its consumers but also reinforces a collective responsibility toward the environment. Ultimately, this kind of consumer behavior encourages other brands to engage in similar practices, pressing the need for greater corporate responsibility.
Comparative Analysis with Competitors
While Adidas makes strides in sustainable practices, it’s essential to examine how it stacks up against competitors. Brands like Nike and Vans have begun implementing their sustainability initiatives as well. Nike's Move to Zero program aims for a zero carbon and zero waste future, touting similar goals as Adidas. Meanwhile, Vans emphasizes their Eco Theory line, which also utilizes organic and recycled materials.
However, a notable distinction is Adidas' deep engagement with the skateboarding community. Where companies like Nike may often lean toward broader sports markets, Adidas has tailored its sustainable efforts toward the unique needs of skateboarders. Many forums highlight how Adidas integrates their eco-friendly initiatives into skateboarding culture, setting them apart from their competitors.
- Adidas: Focuses heavily on recycled materials targeted at skate enthusiasts.
- Nike: More globally oriented in their approach.
- Vans: Committed to culture but appears to lag in transparency regarding sustainability metrics compared to Adidas.
As skate culture evolves and becomes more discerning regarding what they support, the pressure on footwear brands to maintain transparency and authenticity increases.
In summary, Adidas not only leads in sustainable practices but has also fostered a community that respects and promotes those principles. The discourse surrounding sustainability among skateboarders pushes the envelope for all brands—encouraging a more conscious approach toward products in a culture that thrives on innovation and authenticity.
Adidas' Marketing Strategies within Skate Culture
In the fast-paced world of skateboarding, how a brand markets itself dictates not just customer perception but the broader cultural resonance within the community. For Adidas, their marketing strategies in skate culture have transcended mere advertisement; they engage with skateboarders on a deeper level, making them part of the cultural fabric rather than outsiders looking in. This section delves into the various approaches Adidas has taken to establish credibility and foster loyalty among skateboarders, hobbyists, and casual fans alike.
Brand Collaborations and Sponsorships
Adidas has carved out a niche in the skateboarding community through strategic collaborations and high-profile sponsorships. When they partner with renowned skateboarders like Mark Gonzales or teams like the Adidas Skateboarding team, it sends a clear message: they care about authenticity. These partnerships spotlight the individuality of each skater while keeping the brand relevant to diverse audiences.
Consider, for instance, the special edition shoes released during these collaborations. Not only do they showcase unique designs that resonate with the skater's personal style, but they also signal to consumers that these are not merely shoes but a crucial element in a skateboarder’s toolkit.
Additionally, local skate events sponsored by Adidas create a sense of community. By supporting grassroots initiatives, they reinforce their commitment to the world of skateboarding while generating organic buzz that advertising can’t replicate.
Social Media Marketing Approaches
In today’s digitized era, social media platforms have become the modern-day playground for brands. Adidas taps into this phenomenon effectively through campaigns that engage their target demographic where they spend the most time. Platforms like Instagram, TikTok, and Facebook showcase not only new collections but also curated skater stories, tutorials, and influencer content. This type of marketing resonates deeply with the younger audience who values authenticity and relatability over polished advertising.
Also, it’s evident how they leverage hashtags and sponsored posts to expand their reach. User-generated content also plays a significant role; by reposting videos and images from skateboarders, Adidas creates a cycle of engagement that nurtures community spirit. This approach promotes a sense of belonging among fans and potential buyers, emphasizing that Adidas is more than just a footwear brand—it’s a life style.
Advertising Campaign Analysis
Adidas’ advertising campaigns within skate culture illustrate a keen understanding of the market dynamics. Unlike traditional ads that focus on hard selling, they often emphasize storytelling. Ads often feature depot skating scenes or behind-the-scenes glimpses of skaters working hard to perfect their tricks, thus striking a chord with both seasoned skaters and novices alike.
For example, campaigns like "The Road to the Olympics" not only highlight athletes but also celebrate skate culture's resilience and diversity, making a broader statement about the sport's inclusion in mainstream athletic events.
Moreover, more targeted campaigns utilize local skate shops and community hubs to deliver highly localized content. This targeted approach allows Adidas to resonate with various subcultures within skateboarding, capturing the unique essence of each segment while maintaining brand consistency.
"Understanding your audience means speaking their language, whether through collaborations or targeted marketing strategies. For Adidas, that language is skate culture itself.”
The Future of Black and White Adidas in Skateboarding
The future holds significant possibilities for black and white Adidas shoes within the skateboarding sphere. As street culture evolves, these shoes not only maintain their spot on the feet of skateboarders but are also intrinsically linked to the broader trends of fashion and sustainability. The black and white aesthetic speaks to both timelessness and versatility, ensuring they remain a favorite for many skaters who value not just style, but also performance.
As the skateboarding scene continues to grow globally, the Adidas brand's embrace of this culture plays a crucial role in fostering innovation in footwear design. Each step forward reflects an understanding of the unique needs and preferences of the skateboarding community.
Emerging Trends in Footwear Design
New materials and technologies are paving the way for radical changes in skate shoes. With advances in cushioning and grip technology, brands like Adidas are pushing the boundaries of what's possible. Here are a few key trends that could shape the future:
- Sustainable Materials: The rise in eco-conscious consumerism is leading to more sustainable practices in production. Shoes that utilize recyclable materials or have a lower carbon footprint are gaining traction.
- Customization Options: Making shoes more personal with customizable features, from colors to cushioning, aligns with the individualistic nature of skate culture. Skaters want their shoes to reflect their style, and brands are recognizing this demand.
- Smart Technologies: Innovations like embedded sensors tracking performance stats may also become commonplace, appealing to both casual skaters and serious athletes.
The Evolving Role of Adidas in Skateboarding
Adidas is not just a supplier of footwear; it has become a cornerstone of skate culture by engaging directly with communities. Sponsoring skateboarders and events fosters a mutual relationship that benefits both the brand and the skating community. By investing in local and global skate initiatives, Adidas enhances its reputation and strengthens its appeal among the youth.
Moreover, engaging with digital platforms has redefined how brands connect with consumers. Adidas embraces social media to not only promote their products but to create dialogues with skateboarders who discuss their experiences, fostering a sense of belonging within the community.
"Adidas has transitioned from a mere footwear brand to a lifestyle icon by intertwining itself with the fabric of skateboarding culture."
Predictions for the Next Decade
Looking ten years down the road, it’s worth pondering a few predictions that may very well come to fruition:
- Increased Collaboration with Artists and Designers: Expect a rise in partnerships between Adidas and influential designers or street artists, who bring fresh perspectives on style.
- Rise of Gender-Inclusive Lines: As discussions on gender norms evolve, the demand for unisex or gender-inclusive skate shoes is likely to grow.
- Enhanced Focus on Athlete Feedback: Manufacturers may put greater emphasis on feedback from the skating community to refine product lines, ensuring that every design aligns with practical needs.
- Fusion of Sports and Streetwear: The intersection of high fashion and streetwear will likely lead to launches of limited editions that appeal to both skaters and fashion enthusiasts.
While trends come and go, the black and white Adidas sneakers are likely to remain a fundamental part of skate culture. Their continued refinement and relevance to larger societal themes will ensure that they not only endure but thrive in the skateboarding community.
